Apple is set to begin taking pre-orders for the iPhone XR on Friday, and as the most affordable iPhone launching this year, there’s no doubt the company has high expectations from this model.
iPhone XR, available in the United States from $749, has long been described as the potential catalyst of a super-cycle, which would technically mean that more users of older iPhones would finally upgrade to new-generation hardware and software.
This can only be a good thing for Apple, of course, but will it really happen? Top-rated Apple analyst Ming-Chi Kuo says it will, as iPhone XR will sell better than the iPhone 8 last year.
Kuo has increased its forecast over iPhone sales from a maximum of 35 million units during the holiday quarter to 38 million, especially as more customers may be interested in the edge-to-edge screen and the dual-SIM support.
iPhone XR going on sale on Friday
Given the prices of the iPhone XS and iPhone XS Max, a substantial number of customers may go for the cheaper iPhone XR. The price, together with the said features, could make iPhone XR the best-selling model on the market, helping Apple record a decline of just 25 to 30 percent after the holiday season. The other manufacturers will drop as much as 40 percent, Kuo says.
If his forecast is accurate, Apple could sell up to 83 million iPhones in the fourth quarter of the year, and iPhone XR will once again play a decisive role in this achievement. iPhone sales will grow 10 percent year-over-year thanks mostly to the iPhone XR, Kuo says.
iPhone XR will go up on pre-order on Friday, while shipments will begin a week later on October 26. The device comes with a 6.1-inch LCD screen, a single-lens camera, no 3D Touch, and support for Face ID facial recognition, just like the more expensive siblings.